BA in
BA Hons Business with Marketing
ÃÛÌÒÓ°Ïñniversity of Greenwich
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 - 6 years
Pace
Full time, Part time
Tuition fees
GBP 17,000 / per year *
Application deadline
Request info
Earliest start date
Sep 2024
* full-time international| home ?9,250 per year; part-time international ?4,250 per 30 credits | home ?2,312 per 30 credits
Introduction
Our business and marketing degree will give you broad business skills, including project management and strategic thinking, plus a thorough grounding in marketing.
Our business with marketing degree introduces you to business from an analytical, strategic and marketing point of view. Emphasis on emerging issues such as sustainability, financial crises and technological innovation means that you'll gain the skills to develop and manage businesses to a high standard. The course also gives you the opportunity to work with business professionals and/or local communities on live projects.
Careers in specialist strategic marketing areas are popular with business with marketing graduates, especially within retail management, consultancy, small to medium businesses and start-ups.
Admissions
Scholarships and Funding
There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive.
EU students may be eligible for a bursary to support their studies. View our EU bursary to find out more.
Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management, and financial hardship.
Curriculum
Full time
Year 1
Students are required to study the following compulsory modules.
- Introduction to Business Processes (30 credits)
- Business Planning and Development (30 credits)
- Principles and Practice of Marketing (30 credits)
- Introduction to Digital Marketing L4 (15 credits)
- Personal and Professional Development (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Creativity and Decision Making in Business (30 credits)
- Project Planning and Management (30 credits)
- Future Paths
- Customer Insight (15 credits)
- Marketing Research (15 credits)
- Operations Management (30 credits)
Year 3
Students are required to study the following compulsory modules.
- Innovation in Action (15 credits)
- Managing Strategy (30 credits)
- Sustainability in Business (15 credits)
- Personal and Professional Practice 3 (SMS)
- Contemporary Issues in Marketing (30 credits)
- Students are required to choose 30 credits from this list of options.
- Final Year Project: Consultancy Project (30 credits)
- Business Creation Project (30 credits)
- Thematic Independent Studies (30 credits)
Part-Time
Year 1
Students are required to study the following compulsory modules.
- Introduction to Business Processes (30 credits)
- Introduction to Digital Marketing L4 (15 credits)
- Personal and Professional Development (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Business Planning and Development (30 credits)
- Principles and Practice of Marketing (30 credits)
Year 3
Students are required to study the following compulsory modules.
- Project Planning and Management (30 credits)
- Future Paths
- Operations Management (30 credits)
Year 4
Students are required to study the following compulsory modules.
- Creativity and Decision Making in Business (30 credits)
- Customer Insight (15 credits)
- Marketing Research (15 credits)
Year 5
Students are required to study the following compulsory modules.
- Innovation in Action (15 credits)
- Managing Strategy (30 credits)
- Sustainability in Business (15 credits)
- Personal and Professional Practice 3 (SMS)
Year 6
Students are required to study the following compulsory modules.
- Contemporary Issues in Marketing (30 credits)
- Students are required to choose 30 credits from this list of options.
- Final Year Project: Consultancy Project (30 credits)
- Business Creation Project (30 credits)
- Thematic Independent Studies (30 credits)
Sandwich
Year 1
Students are required to study the following compulsory modules.
- Introduction to Business Processes (30 credits)
- Business Planning and Development (30 credits)
- Principles and Practice of Marketing (30 credits)
- Introduction to Digital Marketing L4 (15 credits)
- Personal and Professional Development (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Creativity and Decision Making in Business (30 credits)
- Project Planning and Management (30 credits)
- Future Paths
- Customer Insight (15 credits)
- Marketing Research (15 credits)
- Operations Management (30 credits)
- Placement Preparation (Business School)
Year 3
Students are required to study the following compulsory modules.
- Business Placement (One year) (30 credits)
- Work Placement (Business School)
Year 4
Students are required to study the following compulsory modules.
- Innovation in Action (15 credits)
- Managing Strategy (30 credits)
- Sustainability in Business (15 credits)
- Business Placement (One year) (30 credits)
- Personal and Professional Practice 3 (SMS)
- Contemporary Issues in Marketing (30 credits)
Students are required to choose 30 credits from this list of options.
- Final Year Project: Consultancy Project (30 credits)
- Business Creation Project (30 credits)
- Thematic Independent Studies (30 credits)
Program Tuition Fee
Career Opportunities
Will I have a work placement?
Work placements are optional, and you are responsible for arranging your placement with support from the university.
Former students of the accounting and finance course have secured placements at IBM, Northern Trust, Goldman Sachs, Lawrence Grant Solicitors, and Currency Exchange Corporations Ltd.
How long is my placement?
Work placements are 9-12 months of full-time paid work. You take this between the second and third years of study.
What are the financial arrangements?
UK placement annual salaries range between ?13,000-?18,000 pro rata. Some charity/voluntary work organizations offer travel costs and lunch expenses in lieu of a full salary.
What sort of careers do graduates pursue?
Career opportunities are available with a specialist strategic marketing focus in general management within retail, consultancy, small to medium enterprises, and business start-ups.
Are internships available?
Internships are optional, and last for a minimum of six weeks. Gain a Certificate in Professional Practice and valuable employment experience before graduating.
Do you provide employability services?
Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential. Services include:
- CV, cover letter, and interview tips
- Careers fairs
- Overseas exchange
- Mentoring